A lot of African tech companies are being judged below their level. Not because the product is weak, or the founder lacks ambition, or the company has not...
A lot of African tech companies are being judged below their level. Not because the product is weak, or the founder lacks ambition, or the company has not...
Most tech companies have a positioning statement. Very few have one that works. The version that does not work sounds like this: “We are a leading provider of...
Your tech company is building something world-class. The product works, there’s traction, the team is strong, and you have the metrics that should make any serious investor pay...
As a tech founder, you may assume your brand is working. Your company’s website exists, the logo is clean, the social media pages are active, clients are coming...
Your pipeline is telling you something your team meetings are not. Deals that stall at the proposal stage, leads that go quiet after a promising first call, referrals...
Brand strategy and brand identity are sometimes used interchangeably, but they are not the same thing, and confusing them is one of the most common reasons a funded...
Your website is doing one of two things right now. It is opening doors with international clients before you say a word. Or it is closing them before...
Most tech founders who invest in a rebrand don’t get what they paid for. Not because the agency didn’t deliver. Not because the logo was wrong. Not because...
Most tech founders prepare for investor conversations the same way. You refine the pitch deck, sharpen the financial projections, rehearse the product demo until it runs without a...
There is a stage every growing tech company reaches where the product and the brand are no longer telling the same story, when your tech company doesn’t match...
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