Education buyers are some of the most careful buyers in tech, and that caution is not a hurdle to get past; it is the thing your brand has...
Education buyers are some of the most careful buyers in tech, and that caution is not a hurdle to get past; it is the thing your brand has...
Open twenty AI startup websites and you will read the same three words: intelligent, automated, transformative. That is the problem. If you are trying to work out how...
Fintech founders rarely come to us because they cannot build. They come because the company is being perceived as a regional fintech while the ambition is global. If...
An enterprise buyer has usually decided whether to take your company seriously before you ever get on a call. That is the part of the sale most founders...
If you want to attract international clients, the first thing to understand is that distance changes how you are perceived. I have watched funded companies win at home...
A website is a credibility test disguised as a page. The difference between a regional and global tech website comes down to tech website global credibility; the speed at...
Most founders ask the wrong question first: “should we rebrand?” when the real question is when should a tech company rebrand for global growth?” The earlier version of it is...
Your tech company may not have a “brand problem” in the way agencies usually describe it. You do not need to be persuaded that branding matters. You are...
A lot of African tech companies are being judged below their level. Not because the product is weak, or the founder lacks ambition, or the company has not...
Most tech companies have a positioning statement. Very few have one that works. The version that does not work sounds like this: “We are a leading provider of...
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