Education buyers are some of the most careful buyers in tech, and that caution is not a hurdle to get past; it is the thing your brand has...
Education buyers are some of the most careful buyers in tech, and that caution is not a hurdle to get past; it is the thing your brand has...
Fintech founders rarely come to us because they cannot build. They come because the company is being perceived as a regional fintech while the ambition is global. If...
An enterprise buyer has usually decided whether to take your company seriously before you ever get on a call. That is the part of the sale most founders...
Most founders ask the wrong question first: “should we rebrand?” when the real question is when should a tech company rebrand for global growth?” The earlier version of it is...
Your tech company may not have a “brand problem” in the way agencies usually describe it. You do not need to be persuaded that branding matters. You are...
A lot of African tech companies are being judged below their level. Not because the product is weak, or the founder lacks ambition, or the company has not...
Most tech companies have a positioning statement. Very few have one that works. The version that does not work sounds like this: “We are a leading provider of...
Your tech company is building something world-class. The product works, there’s traction, the team is strong, and you have the metrics that should make any serious investor pay...
Your pipeline is telling you something your team meetings are not. Deals that stall at the proposal stage, leads that go quiet after a promising first call, referrals...
Your website is doing one of two things right now. It is opening doors with international clients before you say a word. Or it is closing them before...
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